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David C. Morse, Chairman and CEORichard Segarra, CFA, Chief Operating Officer, Director of Research

Over his 17 year career in the equity investment field, Richard Segarra has dedicated himself to developing new and creative ways to improve the investment decision making process. His approach seeks to synthesize the best aspects of his experience with many investment disciplines including fundamental, technical, quantitative and behavioral analyses into a cohesive framework.

Since joining Ford Equity Research in 1995, Mr. Segarra has been responsible for the database and all published research. His major accomplishments include the development of robust equity models (including the Value/Momentum model), process improvements, and direction of substantial increases in company coverage, data item coverage and update frequency of the Ford database. Mr. Segarra is a frequent contributor to articles for the financial press.

Prior to joining Ford, Mr. Segarra worked for William O'Neil & Associates as an analyst/portfolio manager. His experience there ran the gamut, including data analysis, feature development for the Investor's Business Daily newspaper, fundamental and technical analysis report writing, and development testing of WONDA (a graphical analysis application). While as an analyst/portfolio manager for the newly-started New USA Fund, he was responsible for developing research procedures. As part of a lightly-manned team, his use of quantitative screens to manage large amounts of information gives him an understanding of the practical challenges investment managers face.

Mr. Segarra holds a Bachelor of Science degree in Finance from Chapman University. He is a CFA charterholder and a member of CFA Society of San Diego.

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